1953 "SANSEI KOKI CO., LTD" (Capital : JPY500,000), the predecessor of the president "GOKO CAMERA CO., LTD" was established by TADASHI GOTO. (27 years old at that time).
The company management policy was set up as below while experiencing the difficulty in several years from its foundation.
  • Enough financial margins and intellect should be maintained to respond to any business environment all the time, regardless of the size of company scale and abolishing a vanity.
  • Trying to manufacture products which are distinguished from other companies and adding effective features for users.
  • Pursuing a through rationality in the company management.
  • - Company creed : "Small but shining company"
  • - This creed continued for the half-century ever since and succeeded thoroughly in the basis of the company and has not been changed.
The product at the time of the company foundation started from Copy Stand for cameras, then interchangeable lens for 8mm, and 16mm, and Multi-finder for 35mm cameras.
1960 Zoon lens for 8mm camera was developed, resulting in no need of the interchangeable lens, and orders from customers decreased rapidly and destructed by this technological innovation.
After trial and error, we developed Film Edit Machine and launched into this field.
1964 Due to our customer's bankruptcy, the company went through a lot of hardships but it led to the company strength contrary.
The Film Editing Machine, acquired international Patent in 1965, was developed successfully, usable for both new(S8) and old (R8) film, and our market share expanded at a stretch.
1967 INA factory was established in Nakagawamura, Nagano. In this tear buying up of the factory in Ida City and dedicated under the influence as "SANRITSU KOKI CO., LTD".
In INA factory, we challenged "no-man power" for 24 hours for producing plastic parts inside the factory and succeeded, which was given a big headline in each newspaper company and NET TV station (Education TV station in Japan at that time) broadcast and introduced as a model factory of a rationalization.
The result of this part production at in-house made us a high profit company at a stroke.
1968 "SANRITSU KOKI CO., LTD" improved he company characteristics dramatically by being poured the GOKO rationalization idea and grew up to an excellent company, exceeding 90% of the owned capital ratio later.
1976 In INA factory, exclusive proceeding machine for the 16 facet multiple prism was developed and by in-house production it led to the success of development of the Edit Machine with a high quality which did not allow others to follow, yet increased the market share monopolistically, and become the world No.1 both in name and reality by capturing 85% of the world market at last.
1980 In the January 1980 issue of "WEEKLY DIAMOND", "Seventy Japanese Companies" that has the world No.1 market share were listed, and our company was there among the big enterprises. It was the first term Golden age of our company.
By rise of the video, the 8mm industry was threatened, and sad news of bankruptcy of related manufactures continued one another, regardless of company size and both in the East and the West, and the others to our company decreased rapidly. However, because of the company policy since its foundation, the company strength was already formed and there was no anxiety on the company management. But the company had to devote to development of a new priducts hurriedly under the situation.
1981 We developed many products, but what we reached at last was the 35mm prevalent type camera.
1982 UF(Universal Focus) camera (acquired International Patent) with the fixed focus but capable of focusing the macro and infinity was developed.
Then Motor Drive, used for high quality cameras at the time was installed on the prevalent type camera which eliminated the inferiority complex of the prevalent type camera users.
This camera was estimated as the "This is an excellent camera !" by the World No.1 camera manufacturer.
By emerging of this camera, the manual winding camera disappeared from the market after it, then we become the pioneer of world standard type camera.
1985 Around this time, manufacturing activity including advance of factory into overseas, joint management, and technical cooperation was carried out in China, Korea, Taiwan, India and Brazil etc., having a concept of "Camera for people in developing countries".
1988 Received requests for OEM supply from almost all of Japanese well known camera manufacturers and the production volume increased rapidly.
1989 Celebrating the 35 years anniversary of its foundation this year, the company name was changed to "GOKO Camera CO., LTD" according to complying with the contents of the company business.
1993 The camera production volume increased at a stretch, reaching 450,000 pcs monthly and 4.2 million pcs yearly this tear, and it was estimated that the production volume was the world No.1.
On the other hand, the Japanese economy and industry presented the dreadful sight for a long time by the collapse of Bubble. But our company was not affected at all by the utmost effort of the through rationalization, and the GOKO group's total sales amount exceeded 20 billion yen and the recurring profit maintained 10% or more and presented the favorable status.
During this time, many people visited the Malaysia factory and one of them was The education Minister Mayumi MORIYAMA.
President, Tadashi GOTO won the "International Contributory Prize", sponsored by The NIKKAN KOGYOSHINBUN LTD, under the "Excellent Management Distinguish Award System". This was the second term Golden age of the company.
1996 Extreme low cost of prevalent cameras was progressed by Taiwanese companies, taking advantage of low labor costs of China. So it was necessary for us to shift the prevalent cameras to the middle class cameras.
1997 At the same time, we developed the middle class camera with zoom function, further developed "MacromaX" camera, capable of Ultra close up photography (Macro function). Then two years later, "MacromaX Zoom" camera was developed, both acquired International Patent, and selected as the "Epoch-making Camera" of 1998 and 2000 honorably.
1998 By these days the camera industry was influenced of the digital camera strongly, and China was highlighted greatly as the manufacturing base, which made us difficult to cope with the same management measure as before.
We judged that there was no merit to advance to the so-called digital camera, and avoided the launch.
2000 A big change of GOKO Group's basic management policy was decided, judging from the economic environment, including financial policy of Japan which did not allow us to cope with the conventional management technique.
Its basic idea was to decrease the dependence to the camera and to divert the accumulated capital effectively and to launch into business field which has social meanings.
Our company was able to shift the direction successfully, achieving the company policy set up at the foundation time and with enough financial margin and with non-debt management, while many companies were in distress by the economic environment of Japan which reached to extreme confusions.
It was a victory of the company management policy, set up the time of the company foundation, going back to the half century.
2002 Commemorating year for the great expansion for GOKO Group.
- Concrete FORM of new development is ;
[GOKO CAMERA CO., LTD. (Head office) and GOKO CORPORATION]
  Continuation of camera production and sales
Development, promotion and sales commencement of digital image equipment (Non-digital camera) series.
Construction and Management commencement of [GOKO AGRIFACTORY CO., LTD]
  ◇It is the advanced agricultural products (tomato) production factory, aiming at the proposal to the future of agriculture of Japan.
Start of Investment activities in real estate and others by establishing the Investment Division.
[GOKO CAMERA IDA CO., LTD]is
  Continuation of the present mould production with some decrease.
Construction and business commencement of Shopping Center "MacromaX21"
Construction and business commencement of high-class condominium "AFUCHI".
[GOKO MALAYSIA (M) SDN.BHD]is
  Continuation of camera products
Construction of [GOKO AQUA FACTORY (M) SDN. BHD]
  This product is Culture business of prawn with a full cooperation of Malaysia Government and with a concept of pouring a thorough rationalization to the Primary Industries.
Establishment and business commencement of Real Estate Investment Division "GIM", by reuse of the funds.

The development of almost all projects above has been completed by now.
   October, 2002