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| 1953 |
"SANSEI KOKI CO., LTD" (Capital : JPY500,000), the predecessor
of the president "GOKO CAMERA CO., LTD" was established by TADASHI
GOTO. (27 years old at that time).
The company management policy was set up as below while experiencing the
difficulty in several years from its foundation.
- Enough financial margins and intellect should be maintained to respond
to any business environment all the time, regardless of the size of company
scale and abolishing a vanity.
- Trying to manufacture products which are distinguished from other companies
and adding effective features for users.
- Pursuing a through rationality in the company management.
- - Company creed : "Small but shining company"
- - This creed continued for the half-century ever since and succeeded thoroughly
in the basis of the company and has not been changed.
The product at the time of the company foundation started from Copy Stand
for cameras, then interchangeable lens for 8mm, and 16mm, and Multi-finder
for 35mm cameras.
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| 1960 |
Zoon lens for 8mm camera was developed, resulting in no need of the interchangeable
lens, and orders from customers decreased rapidly and destructed by this
technological innovation.
After trial and error, we developed Film Edit Machine and launched into
this field. |
| 1964 |
Due to our customer's bankruptcy, the company went through a lot of hardships
but it led to the company strength contrary.
The Film Editing Machine, acquired international Patent in 1965, was developed
successfully, usable for both new(S8) and old (R8) film, and our market
share expanded at a stretch. |
| 1967 |
INA factory was established in Nakagawamura, Nagano. In this tear buying
up of the factory in Ida City and dedicated under the influence as "SANRITSU
KOKI CO., LTD".
In INA factory, we challenged "no-man power" for 24 hours for
producing plastic parts inside the factory and succeeded, which was given
a big headline in each newspaper company and NET TV station (Education
TV station in Japan at that time) broadcast and introduced as a model factory
of a rationalization.
The result of this part production at in-house made us a high profit company at a stroke.
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| 1968 |
"SANRITSU KOKI CO., LTD" improved he company characteristics
dramatically by being poured the GOKO rationalization idea and grew up
to an excellent company, exceeding 90% of the owned capital ratio later. |
| 1976 |
In INA factory, exclusive proceeding machine for the 16 facet multiple
prism was developed and by in-house production it led to the success of
development of the Edit Machine with a high quality which did not allow
others to follow, yet increased the market share monopolistically, and
become the world No.1 both in name and reality by capturing 85% of the
world market at last. |
| 1980 |
In the January 1980 issue of "WEEKLY DIAMOND", "Seventy
Japanese Companies" that has the world No.1 market share were listed,
and our company was there among the big enterprises. It was the first term
Golden age of our company.
By rise of the video, the 8mm industry was threatened, and sad news of
bankruptcy of related manufactures continued one another, regardless of
company size and both in the East and the West, and the others to our company
decreased rapidly. However, because of the company policy since its foundation,
the company strength was already formed and there was no anxiety on the
company management. But the company had to devote to development of a new
priducts hurriedly under the situation. |
| 1981 |
We developed many products, but what we reached at last was the 35mm prevalent
type camera. |
| 1982 |
UF(Universal Focus) camera (acquired International Patent) with the fixed
focus but capable of focusing the macro and infinity was developed.
Then Motor Drive, used for high quality cameras at the time was installed
on the prevalent type camera which eliminated the inferiority complex of
the prevalent type camera users.
This camera was estimated as the "This is an excellent camera !" by the World No.1 camera manufacturer.
By emerging of this camera, the manual winding camera disappeared from
the market after it, then we become the pioneer of world standard type
camera. |
| 1985 |
Around this time, manufacturing activity including advance of factory into
overseas, joint management, and technical cooperation was carried out in
China, Korea, Taiwan, India and Brazil etc., having a concept of "Camera
for people in developing countries". |
| 1988 |
Received requests for OEM supply from almost all of Japanese well known
camera manufacturers and the production volume increased rapidly. |
| 1989 |
Celebrating the 35 years anniversary of its foundation this year, the company
name was changed to "GOKO Camera CO., LTD" according to complying
with the contents of the company business. |
| 1993 |
The camera production volume increased at a stretch, reaching 450,000 pcs
monthly and 4.2 million pcs yearly this tear, and it was estimated that
the production volume was the world No.1.
On the other hand, the Japanese economy and industry presented the dreadful
sight for a long time by the collapse of Bubble. But our company was not
affected at all by the utmost effort of the through rationalization, and
the GOKO group's total sales amount exceeded 20 billion yen and the recurring
profit maintained 10% or more and presented the favorable status.
During this time, many people visited the Malaysia factory and one of them
was The education Minister Mayumi MORIYAMA.
President, Tadashi GOTO won the "International Contributory Prize",
sponsored by The NIKKAN KOGYOSHINBUN LTD, under the "Excellent Management
Distinguish Award System". This was the second term Golden age of
the company. |
| 1996 |
Extreme low cost of prevalent cameras was progressed by Taiwanese companies,
taking advantage of low labor costs of China. So it was necessary for us
to shift the prevalent cameras to the middle class cameras. |
| 1997 |
At the same time, we developed the middle class camera with zoom function,
further developed "MacromaX" camera, capable of Ultra close up
photography (Macro function). Then two years later, "MacromaX Zoom"
camera was developed, both acquired International Patent, and selected
as the "Epoch-making Camera" of 1998 and 2000 honorably. |
| 1998 |
By these days the camera industry was influenced of the digital camera
strongly, and China was highlighted greatly as the manufacturing base,
which made us difficult to cope with the same management measure as before.
We judged that there was no merit to advance to the so-called digital camera,
and avoided the launch. |
| 2000 |
A big change of GOKO Group's basic management policy was decided, judging
from the economic environment, including financial policy of Japan which
did not allow us to cope with the conventional management technique.
Its basic idea was to decrease the dependence to the camera and to divert
the accumulated capital effectively and to launch into business field which
has social meanings.
Our company was able to shift the direction successfully, achieving the
company policy set up at the foundation time and with enough financial
margin and with non-debt management, while many companies were in distress
by the economic environment of Japan which reached to extreme confusions.
It was a victory of the company management policy, set up the time of the
company foundation, going back to the half century. |
| 2002 |
Commemorating year for the great expansion for GOKO Group.
- Concrete FORM of new development is ;
[GOKO CAMERA CO., LTD. (Head office) and GOKO CORPORATION]
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Continuation of camera production and sales |
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Development, promotion and sales commencement of digital image equipment
(Non-digital camera) series. |
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Construction and Management commencement of [GOKO AGRIFACTORY CO., LTD] |
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◇It is the advanced agricultural products (tomato) production factory,
aiming at the proposal to the future of agriculture of Japan. |
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Start of Investment activities in real estate and others by establishing
the Investment Division. |
[GOKO CAMERA IDA CO., LTD]is
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Continuation of the present mould production with some decrease. |
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Construction and business commencement of Shopping Center "MacromaX21" |
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Construction and business commencement of high-class condominium "AFUCHI".
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[GOKO MALAYSIA (M) SDN.BHD]is
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Continuation of camera products |
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Construction of [GOKO AQUA FACTORY (M) SDN. BHD] |
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This product is Culture business of prawn with a full cooperation of Malaysia
Government and with a concept of pouring a thorough rationalization to
the Primary Industries. |
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Establishment and business commencement of Real Estate Investment Division
"GIM", by reuse of the funds. |
The development of almost all projects above has been completed by now.
October, 2002 |
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